This can be a source for someone who is investigating social aspects of innovation, innovation adoption, etc.
http://www.ssrn.com/link/Sociology-Innovation.html
There is a vast literature on diffusion of innovations or adoption of innovation, here are some of them:
Boahene, K. (1995). Innovation adoption as a socio-economic process : the case of the Ghanaian cocoa industry. Amsterdam: Thesis Publishers.
Boahene, K., Snijders, T. A., & Folmer, H. (1999). An integrated socioeconomic analysis of innovation adoption: the case of hybrid cocoa in Ghana. Journal of Policy Modeling, 21(2), 167-184.
Boahene, K. S. T. A. B. F. H. (1999). An integrated socioeconomic analysis of innovation adoption: the case of hybrid cocoa in Ghana. Journal of Policy Modeling (New York), 21(02), 167-1874.
Dumett, R. (1971). The Rubber Trade of the Gold Coast and Asante in the Nineteenth Century: African Innovation and Market Responsiveness. The Journal of African History, 12(1), 79-101. doi: 10.2307/180568
Feder, G. (1985). Adoption of agricultural innovations in developing countries a survey. Economic Development and Cultural Change, Chicago, p. 255-298, Jan. 1985.
Kaplinsky, R. (2004). Competitions policy and the global coffee and cocoa value chains Retrieved March 13, 2013, from http://www.ids.ac.uk/FA0B8240-5056-8171-7B8943D52FF0DA62
Personal variables affecting adoption of agricultural innovations by Nigerian farmers. from http://ajol.info/index.php/sajae/article/view/3664
Pomp, M. B. K. (1995). Innovation and imitation : adoption of cocoa by Indonesian smallholders. World development., 23(3), 413-431.
Rogers, E. M. (1983). Diffusion of innovations. New York; London: Free Press ; Collier Macmillan.
Scott, J. C. (1976). The moral economy of the peasant : rebellion and subsistence in Southeast Asia. New Haven: Yale University Press.
Scott, J. C. (1998). Seeing like a state : how certain schemes to improve the human condition have failed. New Haven: Yale University Press.
Wejnert, B. (2002). Integrating models of diffusion of innovations: a conceptual framework. Annual review of sociology, 28, 297.
